Facebook + Rhinogram Success Snapshots
| Facebook Spend: $750/month Ads running: 1-2/month Google Spend: $300/month Campaigns running: 3 ad groups Real Results: Download Case Study 15 - 20 new patient starts per month $80,000 in new revenue Reduced unnecessary appointments with the addition of virtual consults | |
Dr. Keith Dressler Single provider 2 locations | ||
| Facebook Spend: $350/month Ads running: 1-2/month Offers seasonal discounts Real Results: Download Webinar 25% practice growth in 4 months 20-30 reduction in unnecessary visits per month 50% fewer phone conversations/calls | |
Dr. George Souris Single provider 2 locations | ||
Where to Start:
Creating a Facebook Business Page
Follow this link to set up your page
How much should I spend on Facebook Ads?
Pro tip: Start low and by number of locations
1-2 locations | 2-4 locations | 4-6 locations | 6-10 locations | 10-15 locations | 15-20 locations |
$350/month | $500/month | $750/month | $2,000/month | $3,500/month | $5,000/month |
(These are low monthly estimates)
Go-to Resources
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FREE Facebook Online course with hundreds of tutorials. | Edit your photos to make professional looking posts. | Access to thousands of videos or photos. Offers free and paid options. | Easily design creative graphics. Offers free and paid options. |
Examples of Facebook Advertisements:
Pro tip: run 1-2 paid ads per month
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Advertise your practice offers virtual consults. Send message allows new leads to come into Rhinogram through Facebook Messenger. | Offer a summer promotion to increase business and new patients. Let patients know they can text selfies to get started at home. | Videos are an easy way to make your advertisements look professional. Many stock photo subscriptions are free. |
Examples of Brand Awareness + Community Marketing on Facebook
Pro tip: post 3x a week
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Highlight office fun once a week. Show off your company’s culture. | Before and after photos makes for great engagement on Facebook! | Holidays are a great way to connect with your audience. |
More Ideas to Get Started
Pro tip: Be creative!
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Geofencing: Reach Prospects in Your City
Pro tip: 25-mile radius around every practice location
| To set up geofencing advertising and location targeting on Facebook, start the normal campaign creation process. Then, in “audiences,” you can select the location to target or location to exclude. Rhinogram’s recommendation is to create a 25-mile radius around every practice’s location. |
Google Ad Example + Suggested Keywords/Campaigns
Pro tip: Think “what would my patients search to find me?”
| Highlight multiple locations, flexible payment, convenient ways to communicate with you. List your phone number that is textable. |
If you are going to run campaigns on Google AdWords, be sure to measure your results at the end of every week to ensure you are using your marketing budget in a meaningful way. Listed here are examples of the top-performing keywords for Dr. Dressler’s practice. You can see it is a mix of location-based search and branding specific phrases. |
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Examples of Great Landing Pages
Pro tip: Send ALL your digital marketing to this page
| Direct all leads from your Facebook ads to ONE location (Better tracking + guaranteed results ) Convert prospects into patients with clear instructions for scheduling appointments Outline easy steps for virtual consults Advertise that patients can text you questions about their care Embed the Facebook pixel on your website |
1. Call to action: “TOO BUSY TO SCHEDULE AN EXAM?”
2. Let patients know they can text your practice
3. Clear easy instructions of photos necessary for a virtual consult
This Only Works with the Right Tools: Rhinogram
How do I advertise Virtual Consults?
1) Explain the Virtual Consult on your website. Click here to see an example of how a practice has explained the virtual consult on their website. Here is an example of the pictures you'll want them to send you:
Once the patient sends in the text, it'll be visible in Rhinogram and the Orthodontist can handle it from there.
2) Put it in your phone greeting! When prospective patients call into your office they often hear a phone greeting. You can add a message that says "If you're calling to see if you qualify for braces and find out how much they costs text VIRTUAL CONSULT to 888-888-8888."
Once you get the text, you can use a template in Rhinogram that shows an example of what pictures you need and requests that the prospect respond to the text with them.
3) Connect Rhinogram to your existing Facebook Ads with a focus on virtual consults. Once you enable the Rhinogram/ Facebook integration any message a prospect sends you through Facebook will come into your Rhinogram account where you can conduct the virtual consult in a compliant manner.
Building Your Rhinogram Workflow
Once you get a lead in Rhinogram what you do next is really important. First and foremost, you're going to want to make sure it's okay with that patient/prospect that you're communicating with them through FB messenger or text. While Rhinogram and your end of things are 100% compliant and secure, the patient's personal device may not be. We always advise you send over the HIPAA consent request before offering any treatment plan advice or requesting any personal information.
What do I do after the pics come in?
Next, you'll want to evaluate the pictures and give the prospect treatment options and a general range for cost.
Then, ask the prospect to come in for a FREE Financial or Physical Consult to discuss further or plan out the treatment. You'll find that offering this free in-person consult after the virtual consult will help you to convert more leads.
If a patient doesn't immediately accept, don't give up. It sometimes can take weeks or months for a prospect to consider braces as it's a serious financial commitment. The great thing is, you can use Rhinogram to ask for their insurance information and credit history to qualify them financially from the comfort of their home. Asking for pictures of insurance cards to run a check is a great way to continue the conversation.
HOW-TO VIDEO
Virtual Consults: Powered by Rhinogram
