Do you want to know how to convert your Facebook and Website leads into patients using the virtual consult approach?
This Virtual Consult Guide will show you the steps our most successful practices take to convert more of their patient leads.
Practices can benefit tremendously from conducting virtual consults on Rhinogram. Rhinogram gives you a secure platform where you can receive pictures from patients who have texted them in to your practice's main phone line. This makes it easy for the patient because all they need to do is:
1) Take pictures of their teeth
2) Open the texting app on their phone
3) Type in your practice's phone number and send their pics
Once the patient sends the picture in, the Clinician can evaluate them by logging into Rhinogram where s/he will see the pictures and then text the patient back in a compliant manner.
So, you may be wondering how do other practices get patients to send these pictures in and how do they market the fact that they offer virtual consultations?
Here are some examples:
1) Explain the Virtual Consult on your website. Click here to see an example of how a practice has explained the virtual consult on their website. Here is an example of the pictures you'll want them to send you:
Once the patient sends in the text, it'll be visible in Rhinogram and the Orthodontist can handle it from there.
2) Put it in your phone greeting! When prospective patients call into your office they often hear a phone greeting. You can add a message that says "If you're calling to see if you qualify for braces and find out how much they costs text VIRTUAL CONSULT to 888-888-8888."
Once you get the text, you can use a template in Rhinogram that shows an example of what pictures you need and requests that the prospect respond to the text with them.
3) Connect Rhinogram to your existing Facebook Ads with a focus on virtual consults. Once you enable the Rhinogram/ Facebook integration any message a prospect sends you through Facebook will come into your Rhinogram account where you can conduct the virtual consult in a compliant manner.
Here is an example of a Facebook ad that you can run:
You'll need to setup this add and make sure the call to action is "Message Us" or "Send Message." You can also ask the patient to text you as shown in the picture. While Rhinogram can help you handle the virtual consult after you get a lead, we don't actually manage your Facebook ads. If you don't already have a marketing team email success@rhinogram.com and we can refer you to one of our partners and you'll even get a discount.
4) Google/Bing Ads work the same way as Facebook ads but you'll want the all to action to always be "Text Us." You can make an ad that says, for example, " Interested in a free orthodontic virtual consult? Text VIRTUAL CONSULT to 888-888-8888."
Once you get a lead in Rhinogram what you do next is really important. First and foremost, you're going to want to make sure it's okay with that patient/prospect that you're communicating with them through FB messenger or text. While Rhinogram and your end of things is 100% compliant and secure, the patient's personal device may not be. We always advise you send over the HIPAA consent request before offering any treatment plan advice or requesting any personal information.
What to do after the pics come in....
Next, you'll want to evaluate the pictures and give the prospect treatment options and a general range for cost.
Then, ask the prospect to come in for a FREE Financial or Physical Consult to discuss further or plan out the treatment. You'll find that offering this free in person consult after the virtual consult will help you to convert more leads.
If a patient doesn't immediately accept, don't give up. It sometimes can take weeks or months for a prospect to consider braces as it's a serious financial commitment. The great thing is, you can use Rhinogram to ask for their insurance information and credit history to qualify them financial from the comfort of their home. Asking for pictures of credit cards or insurance cards to run a check is a great way to continue the conversation.